About us

Our Mission

We know that music leaves a special mark on every person it touches. Each artist has their own vision of music, and every musician wants to realise their own unique potential. We are driven by being passionate, proactive and persistent in our search for creating the opportunities to push real talent further. By exposing that voice from within, we are able to reveal your true artistic identity and bring it to the surface.


Music Alignment is a full-service artist development company. The company was set up to give modern day artists real access to their own personalised development platform. We know how hard it can be for artists to make progress in the early stages of their careers.

Whether you are looking to work on the creative or strategic side of your development we are here to help align your skills together.  

The company’s creative director: Matt B. Thorns has worked in various avenues of the music industry these past 4 years including music production, radio, studios, events, artist development and management. He founded the company after fulfilling numerous roles for a large collection of central London recording studios back in 2017. He uses the experience of having done various forms of professional singing for the past 17 years to mentor singers and artists alike. 

The company has grown and we now form a team of partnerships with a variety of new music industry pioneers. Music Alignment can cater for any type of artist as we an array of connections to facilitate creative development in numerous areas of music. The heart of everything we do comes through coaching. 

The company started as a way of giving back to the music community by hosting regular series of artist development Bootcamp workshops. Since then we have worked with different independent production teams across London and the world. 

On a daily basis, we are collaborating with a team of associate producers, writers, engineers, managers, coaches and other music professionals from various different sectors of the industry.

So far we’ve been incredibly fortunate to work with some genuinely incredible people. Here are some of them:

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Our Team

Will Reeves

Matt B. Thorns started his career as a singer. From being on tour with choirs from age 6, to performing with bands and recording with artists he’s always been at the forefront of his musical development. 

In 2015, he worked in Colombia with local artists to record a crowdfund album project ‘Out of Colombia’. It was after this experience that he realised the importance of nurturing and developing emerging talent.  

Principally, as a coach, he focuses on elevating people to their next level of artistic potential.  He builds trusted partnership and devotes himself wholeheartedly to creating successful results for artists.

Will Reeves

JP is an experienced young songwriter, producer and multi-instrumentalist. His fluid use of a wide range of styles is a defining feature of his work under the moniker ‘Happy Cat Jay’. The mysterious producer has enjoyed critical acclaim and support from the likes of Noisey, iD, Vice, Clash Magazine, Pigeons and Planes, BBC Radio 1/1Xtra & 6 Music.

Associated labels include PC Music, Virgin EMI and Lapsang House. Associated recording artists include A G Cook, Alxndr London, Lunacre and UAE artist Antigen.

On top of this, he is an experienced DJ with an almost encyclopedic appreciation for different styles of music. JP’s skillset makes him able to work on a wide selection of artistic projects.

Will Reeves

Will Reeves, is one of our freelance recording & mixing engineers.

Having worked his way up in the industry over the past 4 years, Will now regularly works at famous, Tape London Studios working alongside some of the countries top artists and producers.

Recent clients include; Will.i.am, Steel Banglez, 6ix9ine, Mario, Mist, A Boogie, Mr Hudson, The Arcade (iggy azalea), Wayne Hector, Connor Maynard, Mo Stack and Matt Terry.

Will quickly becomes a highly valued member of any creative team due to his social awareness. He believes in guiding artists and demonstrates this thoroughly through his mixing process. 

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